Will a new look help?

Gee, I hope so, but I have reason to doubt.

I know that in this day and age, looks, fluff, and superficiality are all-important. Substance is secondary. I don't see it that way, but most Americans do and thus, most of the public relations professionals see it that way too. They're only objective is to "reach the masses" by descending as far down into the garbage bin as they have to go.

But at least with the Examiner the substance is there if one looks for it. Even in politics, the progressive extremist point of view is presented along with the conservative, liberty-oriented viewpoint, in spite of the fact that the outfit is owned by a conservative who is an evangelical Christian. The reader is the one who has to do the digging to find this content on the site.

All of this is to say that the Examiner is getting a new look. Kick the tires and drive it around the block a time or two. At least give it a try. All of us are interested in seeing how the changes will help or hurt. The definition of "help" in this case is to make enough money to make it worth my while to write.

This link should reflect all the changes as of tonight. I am told the roll out should be complete by 11 p.m., or midnight, MT.